WESTERN FOODS

For Western Foods' "From Our Roots to Your Table" campaign, I guided the creative strategy to emphasize the brand's commitment to sustainability and regenerative agriculture. The campaign took inspiration from the farm-to-table concept but with a modern perspective, showing how Western Foods goes beyond traditional practices to focus on regenerating the land.

Through powerful visuals and storytelling, we highlighted that their products are not only fresh and locally sourced but also contribute to restoring ecosystems and supporting sustainable farming practices.